We all know that publicity can lead to real world benefits. It can drive immediate business, increase your credibility, and boost your brand recognition. The problem is that getting publicity is not an easy task. Unless you’ve just invented the cure to cancer, it can be hard to attract the attention of the media.
Now and then there will be a lull. Nothing big is making waves in the media world, and journalists have to dig to find stories to write about. This is when lazy journalists turn to the constant stream of press releases, looking for something interesting or entertaining. If your press release is genuinely newsworthy, you might get some media attention.