Customer Validation Equals Business Expansion

A global network of industry focused startup accelerators

Startupbootcamp is a family of 20 industry-focussed accelerator programs spread across 15 cities and 4 continents. With its HQ located in London, Startupbootcamp creates the perfect environment for high potential startups to scale globally.

Each accelerator program lasts 3 months and provides 10 selected startups with a direct access to the international network, opportunities for collaboration, and intense mentorship, with the intention of creating sustainable companies. At the end of the program, the teams get a chance to present the progress they have made at Demo Day, an event that gathers a roomful of investors, partners, and press.

How to Take Your Company Global Click To Tweet

One of the recent program additions to Startupbootcamp network in Amsterdam is FinTech & CyberSecurity program. It has been co-founded and is now being lead by Michael Dooijes, a serial intrapreneur and innovator in the FinTech industry.

The story of how Michael made the FinTech & CyberSecurity program happen makes for a great business case study

Security and safeguarding ownership of data is becoming increasingly important, especially in the FinTech industry. The need for financial organizations and their consumers to be 100% secure with their data prompted Startupbootcamp to add CyberSecurity to a FinTech accelerator.

For Michael personally, FinTech is about rejuvenation and bringing new energy into the industry. He explained us he wanted to bring new challenges and new opportunities to the program that will transform the industry. Dooijes believes that companies spend way too much time thinking about a change: To be innovative, you need to stop thinking and start acting.

40+ Word-of-Mouth Marketing Statistics That You Should Know Click To Tweet

When it comes to spreading the word about their applications period, the marketing team at Startupbootcamp makes use of their strong community built up over the years. Referral marketing techniques are what Startupbootcamp FinTech & CyberSecurity program goes for, asking their extensive network of partners, mentors, investors, and alumni to spread the word on social networks, or connect the team to the potential startups. Networking through word of mouth not only saves Startupbootcamp FinTech & CyberSecurity countless expenses on marketing campaigns but also ensures the best quality of the teams.

For Dooijes, the unique value proposition of Startupbootcamp is indeed its international network. Companies who accelerate through one of the 20 Startupbootcamp’s accelerator programs worldwide really get the wheels turning through the introductions to relevant clients and partners to do pilots with, or angels who invest in them.

Michael advises the startups he is working with to prioritize customer validation. This is the value that he himself cultivates through Startupbootcamp FinTech & CyberSecurity program. Constantly evaluating the results of the accelerator program and the feedback from the program participants allows Dooijes and his team to improve their services and delivery.

Customer Development Model: Understanding Customer Validation Click To Tweet

Startupbootcamp is always looking for opportunities all over the world. International expansion is on the roadmap of the company that has just recently launched new programs in Cape Town and Dubai, two expanding markets with vibrant startup ecosystems. Two sister companies of Startupbootcamp Amsterdam, Innoleaps and The Talent Institute, are also expanding their reach. Serving the needs for professional acceleration for corporates and talent respectively, these two companies are set to expand the community of the Startupbootcamp, Innoleaps and The Talent Institute synergy globally.

Applications for the FinTech & CyberSecurity program in Amsterdam are now open and startups are invited to apply. The deadline for applications is the 13th of August.


St. Katharine’s Way 1
London UK
Get directions

Follow this story

Zero spam, we’re here to help you grow your business, not overload your inbox